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A Complete Guide to Free SEO Tools and Their Impact

Updated: Oct 28, 2023

Free SEO Tools

Harnessing the Power of Free SEO Tools: A Comprehensive Guide

Your website must be search engine optimised if you want to succeed in the cutthroat world of digital marketing. Fortunately, improving your SEO doesn't require a huge expense. You may examine, enhance, and monitor the performance of your website in search engine results using a variety of free SEO tools that are readily available. The best free SEO tools to boost your online presence and improve your website's search engine rankings will be covered in detail in this in-depth guide.

Google Search Console

Google Search Console is a fundamental tool for any website owner. It offers insights into how Google perceives your site and provides valuable information about your organic search performance. Key features include:

  1. Search Analytics: Analyse your website's performance in Google Search, including clicks, impressions, click-through rates (CTR), and average position.

  2. Crawl Errors: Identify and fix crawl issues that may affect your site's visibility in search results.

  3. Sitemap Submission: Submit XML sitemaps to help Google index your site efficiently.

  4. Mobile Usability: Ensure your site is mobile-friendly to improve rankings on mobile devices.

Google Analytics

While primarily known for tracking website traffic, Google Analytics also offers valuable insights for SEO purposes. You can analyse user behaviour, track conversions, and assess the performance of your content. Key features include:

  1. Traffic Sources: Identify where your traffic is coming from, including organic search, referral, and social media.

  2. Keyword Analysis: Discover which keywords drive the most organic traffic to your site.

  3. Audience Demographics: Understand your website visitors' demographics and interests to tailor your content accordingly.

  4. Bounce Rate Analysis: Assess the quality of your landing pages and improve user engagement.

Google Keyword Planner

The Google Keyword Planner helps you find relevant keywords and phrases to target in your content. It provides data on search volume, competition, and keyword suggestions. Key features include:

  1. Keyword Research: Discover high-traffic keywords related to your niche.

  2. Competitive Analysis: Evaluate keyword competitiveness and choose the most suitable keywords for your content.

  3. Keyword Trends: Track keyword performance over time to adapt your SEO strategy.


The MozBar is a free browser extension that provides on-page SEO insights for any website. It offers metrics like domain authority, page authority, and spam score. Key features include:

  1. Page Analysis: Quickly assess the SEO health of any webpage, including on-page elements and backlinks.

  2. Keyword Highlighter: Highlight keywords on a page to gauge keyword density and optimization.


Ubersuggest is a versatile keyword research and SEO tool developed by Neil Patel. It provides keyword suggestions, content ideas, and backlink data. Key features include:

  1. Keyword Analysis: Discover long-tail keywords and assess their search volume and competitiveness.

  2. Content Ideas: Get content recommendations based on top-performing articles in your niche.

  3. Backlink Analysis: Monitor your site's backlinks and track competitors' link profiles.

Yoast SEO

If you're using WordPress, the Yoast SEO plugin is a must-have. It helps you optimise your content for search engines and provides real-time SEO feedback as you create posts and pages. Key features include:

  1. Readability Analysis: Ensures your content is easy to read and understand.

  2. On-Page SEO Optimization: Offers recommendations for improving meta titles, descriptions, headings, and more.

  3. XML Sitemap Generation: Automatically generates XML sitemaps to aid search engine crawling.

Screaming Frog SEO Spider

Screaming Frog SEO Spider is a desktop application that crawls your website, providing in-depth insights into your site's structure and SEO performance. Key features include:

  1. Crawl Analysis: Identify broken links, duplicate content, and missing meta tags.

  2. Internal Link Analysis: Analyse internal linking structures for improved navigation and SEO.

8. AnswerThePublic

AnswerThePublic helps you discover the questions and phrases people are searching for related to your niche. It's a valuable resource for content ideation and long-tail keyword research. Key features include:

  1. Content Ideas: Generate content ideas based on real user queries.

  2. Keyword Clusters: Explore related keywords and trends in user searches.

9. GTmetrix

Website speed is a critical factor in SEO. GTmetrix analyses your website's performance and provides recommendations for optimising loading times. Key features include:

  1. Page Speed Analysis: Measure page load times and identify performance bottlenecks.

  2. Performance Scores: Get insights into how your site compares to industry benchmarks.

10. Ahrefs Backlink Checker

While Ahrefs offers a paid suite of SEO tools, its Backlink Checker is a useful free tool for analysing backlinks pointing to your website. Key features include:

  1. Backlink Analysis: View the top backlinks, referring domains, and anchor text used in your backlink profile.

  2. Competitor Analysis: Compare your site's backlink profile to competitors to identify link-building opportunities.

11. SEOquake

SEOquake is a browser extension that provides an overview of key SEO metrics for any webpage. It's available for Chrome, Firefox, and other browsers. Key features include:

  1. Page Analysis: Access data on domain authority, page authority, backlinks, and keyword density.

  2. SERP Overlay: See SEO metrics directly on search engine result pages.

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